Now I know this is highly sought after a good comparison between ClickFunnels and Leadpages.
I want to first talk about the elephant in the room in the sense that as softwares they aren’t really comparable as Leadpages is a landing page builder where as ClickFunnels offers so much more.
So with the above being said I am going to structure this article slightly different to a normal comparison in the sense that, I am going to write a full review about Leadpages and then below each section I will write how this compares or differs to ClickFunnels Landing Page builder.
Let’s start at the beginning with what exactly is Leadpages
Table of Contents
What is Leadpages?
Leadpages is a software that allows its customers to build beautiful highly converting landing pages without prior knowledge or experience of coding.
Using these landing pages companies are able to collect valuable information from the customers so that they can continue to remarket to them in the future, this information may include things such as; email addresses, name and location, contact numbers.
Leadpages uses a feature called Leadpage Editor that allows you to edit their large selection of premade templates with ease.
What is ClickFunnels?
Now for a full review on ClickFunnels I suggest you read my other article by clicking here.
However to offer a brief summary Clickfunnels is an online sales funnel builder that helps businesses, market, sell and deliver their product or services online. Clickfunnels is an extremely beginner friendly tool as it all drag and drop to build the sales funnels, because of this it allows beginners with absolutely no previous experience in building funnels make beautiful and highly converting sales funnels in a very short time frame.
Clickfunnels is armed with a whole host of functions and tools that assist in everyday marketing, with things such as progress bars, countdown timers and animations all available at the click of a button it really is one of the most user friendly yet effective tools.
WIth ClickFunnels you have the ability to build Landing pages, Sales Funnels, Host Auto Webinars, Carry out email marketing campaigns and Build membership sites
What Features does Leadpages Have?
Leadpages has many features however there is 4 main features that allow you build converting Landing Pages, these 4 features are as follows:
- Landing Page Creator
- Leadboxes
- Leadlinks
- LeadDigits
Now I am going to breakdown each feature and comment on how this compares to ClickFunnels
Leadpages Landing Page Creator
Leadpages landing page creator is a simple drag and drop builder so it allows people of all abilities to build pages with ease and allows its customers to design each of their landing pages to suit their individual requirements.
Leadpages comes with 100’s of templates in a range of various niches/ industries. Each template is sorted into conversion rate so their customers can be sure they are choosing not only the right landing page but the most successful one.
Now it is worth noting that the conversion rate is based on many things, many of which aren’t solely reliant on Leadpages. Many of the highly converting Landing pages feature tools from both Leadpages and 3rd party addons.
Because of this, many of the templates that are successful will need to be paid for separately. The good news is that Leadpages actually offers hosting for free so simply buying a highly converting template may be worth the price tag if it is likely to yield results.
Templates are well optimized meaning they work well with mobiles, desktops and tablets alike.
Leadpages also offer a split testing feature in which you track what page performs best to ensure you are using the most effective landing page possible.
ClickFunnels Landing page builder
Now much like Leadpages ClickFunnels also use a drag and drop page builder that allows you to add everything from headlines to progress bars.
Now in comparison to Leadpages there isn’t much difference, ClickFunnels offers more elements that can be implemented into your landing pages however Leadpages layout is much easier to navigate making it easier to edit each section and element.
Next on to templates, ClickFunnels actually offers 2 variations of this.
ClickFunnels has what’s called the cookbook, the cookbook allows you to pick the industry or niche, from there it will create a full sales funnel to suit your selection, this sales funnel will include: landing pages, thank you pages, order forms, sign up forms, checkout forms.
The second variation they have is you can select what you are trying to achieve and it will generate suitable templates. For example if you are trying to get people to opt in to an offer or lead magnet, you can select this and it will load a large selection of templates suitable for this task.
All of these templates are free to use and fully customizable, on top of that none of their templates require 3rd party addons to function correctly. With that being said ClickFunnels does offer integrations with a whole host of 3rd party addons and does have a funnel shop in which you can purchase proven landing pages and sales funnels alike.
Much like Leadpages ClickFunnels offers the ability to carry out A/B Split testing again these can be tracked using the likes of google analytics and facebook pixels.
ClickFunnels answer to making mobile optimized pages is much more in depth than just well put together templates, ClickFunnels allows you to view your page both in desktop mode and mobile mode so you can alter your landing page and make it perfect for mobile viewing before ever launching.
Leadpages Leadboxes
Leadpages uses a feature called Leadboxes this essentially is pop up boxes that can be triggered upon certain events or alternatively can be set to pop up at certain times after a customer has been on your site.
For example you may set the pop up to appear when the customers cursor heads up to the X (close button) or alternatively you can set it to appear with 30 seconds of the customer landing on your page.
If done correctly, by which I mean appears at the right time and contains the correct message/ content this can be a great tool to increase leads. Like all other elements on Leadpages this Leadbox is again a drag and drop editor making it super easy to get up and running.
ClickFunnels Pop-ups
Now ClickFunnels has a very similar feature, well an almost identical feature.
In ClickFunnels when you go to the editor there is a tab at the top of the screen called pop-ups much like Leadpages this is fully editable and can be set to appear on both actions and on timers.
There really isn’t much to separate the two when it comes to this feature although again the layout of Leadpages is much cleaner and easier to use, whereas again ClickFunnels has more elements that can be incorporated.
Leadpages LeadLinks
Leadlinks are links that you insert into your broadcast emails through your email service provider. Once you customers have opened the email and clicked on the link or anchor text within the message they are taken straight to the page and it will autofill their information to allow for instant sign ups.
This can be very effective if you are promoting things such as auto-webinars or membership sites.
ClickFunnels Links
Now ClickFunnels doesn’t exactly have a specific link for importing or placing into email broadcasts but ClickFunnels does automatically generate a domain for the landing page or sales funnels you are building. This can be obtained in many ways, the easiest way is to go to the page overview and click the link copy button at the top of the page (as shown below)
Once you have copied this link you can either copy it into your email or alternatively place in under an anchor text which is the method I would suggest as it generally improves your link click rate.
Leadpages LeadDigits
LeadDigits by Leadpages is a way to build out a list that you can market to using text messages. It allows your customers to sign up to lists using their mobile numbers so that you can text them instead of email.
This can be a useful strategy especially when targeting younger generations who are far more familiar with texting and messaging rather than emailing.
A good example would be companies like Dominoes who regularly text their customer base when offers are available. For example ‘Two for Tuesday’.
ClickFunnels Text Optin
Now I’m sure it won’t surprise you to know that ClickFunnels also offers this feature, admittedly it is not quite so easy to find however it is equally as easy to use once you have found it.
It works much the same as Leadpages, you select a unique number for your specific region, enter a unique identifier and then fill out what you want your message to say.
So that is the main features covered, now looking through these two they are current fairly evenly matched. Some points in favour of Leadpages and some points in favour of ClickFunnels but overall they are both good softwares for building Landing Pages.
So now we know they are both comparable in terms of features and usability lets get into the next biggest purchasing factor… Pricing.
Pricing Leadpages vs ClickFunnels
So let’s start with Leadpages.
Leadpages Pricing
Leadpages offer both a monthly plans, annual plans and two year plans. Obviously the two year plan being the most cost effective, but be warned you are locked in for the full two years which can be a heavy price to pay if you outgrow the software.
The plan offers 3 tiers: Standard, Pro and Advanced.
If all you want is a software to build simple yet beautiful landing pages then the basic plan at $25/month will see you fit. Although it is worth noting that you don’t get access to Leadlinks or LeadDigits on the basic plan and you also have no opportunity to carry out split testing,
ClickFunnels Pricing
Now ClickFunnels is a lot more pricey (For good reason being that it is more than just a Landing Page builder) but let’s get into the pricing.
ClickFunnels has two different tiers, they have the basic package and the Platinum Package which is their highest tier. The basic plan starts at $99/month whereas the Platinum Suite is $297/month.
Now unlike Leadpages you get access to all the features noted above in both packages and you get a very generous amount of pages and funnels in the basic package.
As you can see above included in the Basic package you get upto 20,000 site visits per month, Unlimited contacts, 20 seperate sales funnels and upto 100 pages.
In other words you have far more than you need to start building sales funnels and landing pages.
So you may be wondering why the Platinum Suite is so much more and to be honest that is quite a good question. With the Platinum Suite you get unlimited site visits, contacts, pages and funnels which is nice but certainly doesn’t justify the huge price jump. The main feature used to be Actiopnetics which was ClickFunnels email software.
However on September 24th they decided to curb Actionetics and get back to their routes of being the best sales funnel builder on the market.
With this change they switched the name of the premium package from Etison Suite to ClickFunnels Platinum.
With this rebranding came the announcement of 3 huge new features.
- Daily Virtual Hackathons
- Funnel Flix
- Funnel Hacker Forum
Daily Virtual Hackathons
If you are familar with the ClickFunnels youtube channel you may have seen something called Funnel Fridays which is a video series hosted by Russell Brunson and Jim Edwards.
The concept of Funnel Fridays is to find a particular niche or business and then build out a sales funnel step by step.
Daily Virtual Hackathons takes this concept and amplifies it ten fold.
Not only do they release these trainings daily but they go into much greater detail and cover a wider variety of niches and industries, so you can be sure to find something suitable for you and your business.
Funnel flix
This for me is the stand out feature of ClickFunnels Platinum.
Funnel Flix is netflix meets business.
Containing a wide range of content from documentries, training series and even a behind closed doors look at seminars and conferences hosted by the likes of Russell Brunson, that the attendees needed to pay in excess of $10,000 to attend.
Just image the value dropped in something like that.
Funnel Hacker Forum
If you were to look at the ClickFunnels facebook group, you will see it has in excess of 200,000 members.
When you compare this to the roughly 100,000 paying customers ClickFunnels has, you can see there is quite a disparity.
In order to better serve it’s paying customers the funnel hacker forum was created.
This is the perfect place for entrepreneurs and business owners alike to network and problem solve.
Prior to this update I would have suggested going with the basic package all day long.
however with the new features I honestly feel ClickFunnels platinum shows great value for the money.
In summary if you are going with ClickFunnels just pick the package that will best suit your needs.
If you want to learn more about clickfunnels and when to go for the etison suite read this article here.
Leadpages vs ClickFunnels Final Verdict
Now you have read through this and can see that Leadpages and ClickFunnels are relatively comparable as Landing Page Builders,
however one is noticeably cheaper.
You may be thinking why on earth would you choose ClickFunnels?
Well if you are after a software just for building Landing Pages then honestly you are probably going to be safer going with Leadpages basic plan, although, the basic plan is, well, as the name suggests… basic it offers the essential tools you need to get started with building landing pages and pop up forms for an extremely affordable price compared to its competitors.
So ClickFunnels… why would anyone choose it over Leadpages?
Well this comes back to what I hinted at right at the start of this article and that is, ClickFunnels is so much more than just a Landing page builder and if you want your business to thrive and succeed, you will certainly want more than just a Landing page.
All of which ClickFunnels offers for what, in the grand scheme of things is a very reasonable price.
With ClickFunnels basic plan you can build Landing pages, Sales Funnels, Auto-webinars and even membership sites.
Now I do have some good news both Leadpages and ClickFunnels offer a Risk Free, zero cost 14 day trial so you can use both softwares and make your own decision on which one is right for you business.
To try Leadpages for Free Click Here
To Try ClickFunnels for Free Click Here