It’s no secret that Landing pages can be vital to your success as a business.
However creating landing pages can be rather tricky if you try to do them yourselves and extremely expensive if you look to get designers involved.
Luckily there are lots of helpful programmes and tools that you can use to build & design beautiful and highly converting landing pages.
However before deciding which tool to go with, you really need to understand exactly what it is your business needs.
Does your business just require landing pages or does it require an all-in-one business tool.
In this article I hope to answer some of them questions and in the long run save you some money.
In this article I will discuss two of the available options and I will explain what features they both offer and ultimately which one you want to choose for your business.
The two options I will be discussing are Instapage & Clickfunnels so let’s get into it.
Table of Contents
What is Instapage?
Instapage is an online software that allows you to build landing pages with ease. The pages are constructed using a drag and drop template making customization and design really simple and straightforward.
The software comes with lots of handy features such as A/B Split testing and many more to allow you to keep improving your landing pages and fully optimize your landing pages to maximise conversations.
With Instapage you are able to create all sorts of Landing pages from squeeze pages, optin pages and thank you pages.
Instapage also have quite a large collection of highly converting free templates so you can jump straight in and start creating from a good base point.
Instapage’s primary goal is to improve you Return on Investment (ROI) on your facebook and google ad campaigns.
What is ClickFunnels?
ClickFunnels is an online marketing software which was originally created to help entrepreneurs and businesses build and design highly converting sales funnels.
What started as a Sales Funnel Builder soon became an all-in-one business solution as with clickfunnels you now have the ability to do the following things: build landing pages, build sales funnels, host and run auto-webinars and even create membership sites.
With ClickFunnels you have what is referred to as the Cookbook which is effectively a collection of templates separated into specific objectives and niches.
With this detailed cookbook approach it ensures you have every ingredient you need to create the perfect landing page and sales funnel.
What Features Does Instapage Have?
Instapage has plethora of helpful features to ensure you get the maximum benefits from the software.
The role Instapage is designed to play is to enable users to create landing pages that can then be split tested and optimized.
Instapage split their features into categories. See below the full list and their category headings.
Advertising
- Postclick Dashboard
- AdMap
- Conversion Analytics Solution
- Advanced Google Ads & Analytics Integrations
- Facebook Ads Manager Integration
- Fast Page Loading
- Unlimited A/B Split Testing
- Heatmaps
- Drop-In Pixel Tracking
- Dynamic Text Replacement
- Tag Manager
- Page Grouping for Campaign Management
- Mobile-Responsive Pages
Instapage Builder
- Thor Render Engine
- Hiding Mobile Blocks
- Instablocks
- The Industry’s Best Landing Page Builder
- Customizable Templates
- Mobile-Responsive Pages
- Widgets
- Custom Code Editing
- Image Manager
- Page Version History
- Template Upload / Download
- Thank You & Confirmation Pages
- Overwrite Protection
Design
- Alignment, Grouping, & Distribution
- Edge Measurement
- Custom Fonts (Google & Typekit)
- Axis Lock
- Parallax Scrolling
- Keyboard Shortcuts (a.k.a “Hotkeys”)
- Responsive Page Experiences
Lead Capture
- Multistep Forms
- Form Builder
- Lead Notifications
- Lead Routing
- Lead Backups
- Customizable Confirmation Messages
- Digital Asset Delivery
- Two-Step Opt-In
- Exit Intent Popups & Lead Capture Forms
Optimization
- Postclick Dashboard
- Conversion Analytics Solution
- Unlimited A/B Split Testing
- Heatmaps
- Drop-in Pixel Tracking
- Dynamic Text Replacement
- Tag Manager
- Page Grouping for Campaign Management
- Real Time Reports
Integrations & Publishing
- Invisible reCAPTCHA
- Integrations Overview
- Publishing to Unlimited Domains
- Publishing to WordPress, Drupal, or Custom Domains
Team & Agency Management
- Account Management
- Private and Secure Subaccounts
- Advanced Subaccount Permissions and Privacy
- Read-Only Team Members
- Multi-User Capability
- Audit Log
Security & Support
- GDPR Compliance
- Single Sign-On (SSO) with Okta and OneLogin
- Sign On with Google
- 24/7 Customer Support
- Chat & Email Support
- SSL Certificates
- Fast Page Loading
- Server Up Time
- Global Data Centres
Enterprise
- Direct Lead Bypass
- Personalization
- AMP Landing Pages
- Global Blocks
- Customized Plans
- Dedicated Customer Success Manager
- Advanced Google Ads & Analytics Integrations
- Migration Services
- Expert Design Reviews
- Professional Services
- Phone Support
- Collaboration Solution
So as you can see quite an extensive list of features all geared to help you succeed in your business
What Features Does ClickFunnels Have?
So ClickFunnels also have an extremely large list of features admittedly they don’t lay them out quite as nicely as Instapage but the list is equally as impressive.
- Dashboard for monitoring business KPIs
- API connectors
- Campaign analysis
- Communication management
- CRM and email autoresponder
- Design landing pages
- Membership database management
- Pre-built funnel templates
- Drag & drop interface
- Email marketing
- Event-triggered email
- Insert graphical content
- Landing page templates
- Multi-channel communications
- Campaign promotion management
- Online page editor
- Rules-based workflow
- Sales management
- Sales trend analysis
- Text messages
- Social media integrations
- Message editing tools
- Third party integrations
- Monitor web traffic
- ERP integration
- Email auto-responders
- Interactive content
- Website monitoring
- Click-through tracking
- Conversion tracking
- Multi-currency
- Visitor tracking
- WYSIWYG editor
- WYSIWYG email editor
- A/B testing
- Web forms
- Tags & keywords
- Contact list segmentation
- ActionScore lead scoring (RFMS)
- Subscriber collection & management
- Email & email performance tracking
- Affiliate tracking & management
- Contact database
- Direct mail management
- Email notifications
- Funnel templates
- Mailing list management
- Referral tracking
- SEO management
- Scheduled emails
- Performance reports
- Delivery tracking
- Website management
- Conversion rate optimization
- Conversion optimization tools
- User activity monitoring
- Customer activity reporting
Instapage Integrations
So again when it comes to integrations Instapage certainly like to keep a clear and concise structure to outline exactly what integrations they work with and more importantly what each integration adds to your business.
Each of their integrations again falls under a certain category
Advertising
- Google Ads
- Facebook Ads
- Taboola
- AdRoll
- RollWorks
- Twitter Ads
- LinkedIn Ads
- Microsoft Ads (Formerly Bing)
- BrightRoll
- Perfect Audience
Analytics
- Google Analytics
- Google Tag Manager
- Mixpanel
- Heap
- KISSmetrics
Call Tracking
- CallRail
- DialogTech
- Retreaver
- TrackDrive
- Matelso
CRM
- Salesforce
- Zoho
- Infusionsoft
- ActiveCampaign
E-Commerce
- Shopify
- Kenshoo
- Stripe
- Paypal
- Venmo
Email Marketing
- MailChimp
- Campaign Monitor
- AWeber
- Constant Contact
- GetResponse
- Mad Mimi
- E-Goi
- ConvertKit
Exit Intent & Pop-ups
- OptiMonk
- OptinMonster
- Hello Bar
- Sumo
- Aiva Labs
Live Chat
- Intercom
- LiveChat
- Olark
- Zendesk
- Cliengo
- Apex Chat
Marketing Automation
- Pardot
- Marketo
- Autopilot
- ConvertKit
- Infusionsoft
- ActiveCampaign
- Critical Impact
- Capture
Other
- Zapier
- Webhooks
- WordPress
- Drupal
- Trustpilot
- TypeKit
- Iterable
- Google Fonts
- Verb Tech
- Fomo
Webinar
- GoToWebinar
Clickfunnels Integrations
Fortunately ClickFunnels offers a nice easy list of all of their 3rd party integrations which I have put below.
As you can see there is no shortage of 3rd party integrations so if you already have some helpful tools you like using then be sure to check above as chances are you Clickfunnels is already integrated with them.
How Much Does Instapages Cost?
Instapages are a little bit more cryptic with their pricing plans.
They have their basic plan which is a set price of $149.00 a month.
On this plan you get a whole host of features and tools included but the basic numbers of what’s included is as follows: 30,000 unique visitors per month, 30 published landing pages, 5 subaccounts and 5 team members in each account.
Now personally I have never needed to get their customized enterprise plan so I can’t comment on what their upper tier packages are set at.
How Much Does ClickFunnels Cost?
Clickfunnels actually offers 3 payment plans although only 2 are easily visible and accessible.
The first option is the share funnel plan which is $19.00 a month. This plan allows you to use funnels, landing pages etc that are shared with you via a share link. These funnels, pages etc. can not be edited or altered in any way so I would suggest you don’t go with this plan unless you can make direct use of someone else’s funnels.
The next option is the basic plan which comes in at $97.00 this used to be their most popular option before they introduced ClickFunnels Platinum on the 24th. The successor to the Etison Suite.
ClickFunnels Basic plan includes 20 funnels, 100 pages, unlimited contacts and a limited number of monthly visitors.
The last option and the most valuable option is ClickFunnels Platinum which costs $297.00 a month.
I have recently done in an depth review on what exactly Clickfunnels Platinum is so to learn more click here.
However in short with Clickfunnels Platinum you get unlimited sales funnels, unlimited pages, unlimited monthly visits, unlimited contacts and upto 9 domains.
With ClickFunnels Platinum you also get access to an unbelievable amount of content and guidance to ensure you succeed.
Included in the Clickfunnels Platinum plan is Daily Virtual Hackathons which are daily videos on how to create sales funnels regardless of niche or market. The next thing you get access to is Funnel Flix.
Funnel Flix is like netflix meets business with a responsive video library which contain all their training videos, documentaries and even premium mastermind classes and meetings (Some of which cost the attendee’s $10,000)
The last thing you get access to is Funnel Hacker Forum which is effectively a forum for like minded business owners and entrepreneurs to communicate and help each other with any feedback or help they may require.
Before ClickFunnels Platinum came out I would have also recommended the basic plan but with all the teachings and content included in the Platinum package you are getting very good value for your money in my opinion.
If you just require the software and no additional teachings then the basic plan will suit you just fine.
Which One Should You Use and Why?
Now if you have read any of my other reviews then this answer will sound familiar.
If you are looking for a landing page builder then realistically Instapage is probably going to be your best option.
However Clickfunnels is still a very good landing page builder contender, but with Clickfunnels you also get access to so many more marketing tools to help you succeed.
I think it goes without saying that in order to be successful in business you need a concoction of tools and techniques which ClickFunnels offers for quite a reduced price when compared to Instapage.
My vote is ClickFunnels but if you want to test out both of them for free.
Instapage and ClickFunnels are at the forefront of online marketing software but what do they each do and which one is victorious