Have you ever seen the picture above and questioned what the award was for?
Or maybe you have heard the term ‘2 comma club’ and thought to yourself. ‘Just what is the ClickFunnels 2 comma club?’
Well in this article I am going to go over exactly what the 2 comma club is, how it started and more importantly how you become a member.
Table of Contents
What is the ClickFunnels 2 Comma Club?
The 2 comma club is a very specialist group of elite entrepreneurs and business owners who share two things in common.
The first thing they share is that they use a software called ClickFunnels.
If you don’t want ClickFunnels is and want to learn more, you can read my article here!
The next thing they share is that they have all earnt over 2 commas or to keep things easy over $1,000,000 in a single funnel.
Yes you heard that right, over $1,000,000 in one single Funnel.
Now you may think that seems extremely difficult and the group must be extremely small, and well yes you’re right the group currently is quite small in the grand scheme of things.
However, the list is growing rather rapidly and with ClickFunnels they make it so that anyone can achieve this award regardless of niche or industry.
How did the 2 Comma Club Start?
Now seriously you can’t tell me that you aren’t interested in becoming the next 2 comma club member.
But how exactly did the 2 comma club start and why?
Well to tell you the full story I need to tell you a story which Russell Brunson told us when announcing the 2 comma club.
So to start this story we need to go back some 10 years ago.
Russell Brunson was just sinking his teeth into the world of internet marketing and was keen to learn all the tricks of the trade.
His goal was to earn just $1000.00 a month to supplement his and his wife’s life.
An honest man with an honest dream.
To reach this goal he did what most of beginner entrepreneurs do and started selling things he had lying around the house on places such as Craigslist, Ebay etc..
The more he threw himself into the marketing world, the more he heard the name John Reese, which if you are in the marketing space and have been for some time, that name may sound familiar to you.
Now at the time John Reese was releasing his course called Traffic Secrets and it was rumoured that his goal was to make $1,000,000 selling this course.
Skip forward a few days and Russell is on vacation with his family by a small lake where there was no internet connection.
He had just started a small business and was worried about missing any important emails from his few customers.
As such he went to the local library and joined a line to use the public computer on the old dial up internet connections. After 15 minutes of waiting he finally got on the computer.
He signed in to his emails and watched them all load in when a weird subject line caught his eye.
The subject simply said ‘we did it’ and when he looked closer he realised that the email was from John Reese.
Out of curiosity Russell clicked open the email, it was then that he realised John Reese’s goal wasn’t just to make a million dollars from his course, but it was actually to make one million dollars in a single day.
Yes one single 24 hour day.
However John Reese didn’t make a million dollars in a day.
He actually did it quite a lot sooner than that. It took him just over 18 hours to hit the million dollar mark.
Do you ever get them moments where everything feels like its stopped and you get that moment of absolute clarity?
Well that’s how Russell described what happened once he opened that email.
Russell started looking at what he did and he realised it was just a numbers game. All John did was sell 1000 copies of a $1000 product.
Looking at his goal to make a $1000 a month suddenly became some meaningless in comparison to what John did.
It was at the moment that all these milestones became real and tangible not just for Russell but for anyone.
After having that epiphany it completely transformed the way that Russell went about his business and more importantly transformed his beliefs on what was possible.
He started putting time and energy into his business with this new lease of motivation and encouragement.
Exactly one year after watching that video, Russell did not make one million dollars in a year.. But he came very close.
In his second year after watching that video Russell did not make one million dollars in a year but again he came very close.
In the third year Russell hit his goal and made one million dollars in a single year. Once he hit that goal nothing was going to stop him.
A little while later he went on to make one million dollars in a single month, after that a week and then eventually making one million dollars in a single day.
When he started out these were figures he didn’t know were even possible, let alone achievable.
But because John did it, Russell knew it was possible and therefore knew he could do it as well.
That it was sparked the idea of the ClickFunnels 2 comma club.
Originally Russell wanted to showcase these people who were making a million dollars through his platform because above all its good marketing.
However if you know Russell Brunson, you will know he is a very unique person in that he would rather you succeed over him.
That is the real reason he started showcasing these 2 comma club members.
To make you all realise that this is more than a dream and if they can do it, you certainly can.
How Do You Become a Member?
So you feel like you want to become a member of that ClickFunnels 2 comma club now?
Well there is a simple way to get started which I will share below but if you are already familiar with ClickFunnels and marketing then some basics you can start with to get you well on the way would be as follows:
Read Russell Brunson’s Books
Now this may sound silly but Russell Brunson has a couple of books that really are an absolute must read.
Russell’s first book is DotCom Secrets and honestly this book changed the way I looked at online marketing for the better and I have never looked back.
In short this book covers his exact blueprint and secrets to being successful in online marketing.
There is no exaggerations, no fluff, just tried and tested secrets that turned Russell Brunson into a millionaire and one of the most successful sellers in the world.
He literally takes you step by step through what funnels you need and in which businesses to ensure you are successful.
Seriously read this book.
If you want a detailed review of DotCom Secrets you can see my article here.
His next book is Expert Secrets.
Expert secrets although in my opinion not as strong as DotCom Secrets is certainly still a must read.
This book is all about creating a mass movement or a tribe that will literally snap your hand off to purchase your products.
Now the reason I don’t think this book is as strong as the first is because there is a few points in which the book seems to be geared more to promoting clickfunnels and less around how to create a movement.
But once you look past the product promotion the book is full of fantastic actionable steps sure to skyrocket your business onwards and upwards.
If you want a detailed review of Expert Secrets you can see my article here.
Reporting and Stats
So the next thing that you really need to have in place is detailed reporting and analytics.
Now what I mean by this is you certainly aren’t going to make any money if you don’t understand or know if you are profitable.
Some important metrics you want to make sure you have your eye on is as follows:
- Cost per lead
- Cost per Conversion
- Conversion Rate
- Average Cart Value
- Profit Margin
Now there are many more things you can monitor but if you don’t at least monitor these select few then you are going to struggle in the long run.
Training to become a 2 Comma Club Member
So the last thing you can do to put yourself on the path to success is to get training or mentorship.
Now I understand that most of you don’t want to commit to paying lots of money for mentorship or courses which may or may not help your business.
But believe me when I say investing in your own knowledge and learning is extremely important if you can learn from someone who has already achieved your goals it can save you a lot of time, heart ache and most importantly money.
Now if you are a little more advanced and you are looking to get a serious mentor then you really want to look no further than some of Russell’s own closed mentoring groups.
This is the quickest and most qualified path to success but be warned it comes with a very, very high price tag.
Alternatively the last thing I would suggest you do is invest in ClickFunnels Platinum which is the most premium plan.
With ClickFunnels Platinum you can access to 3 really hand features, Daily digital hackathons, Funnel Flix & Funnel Hacker Forum.
Daily digital hackathon is a video training series in which Russell creates a sales funnel from scratch tailored around different businesses and niches.
In these hackathon sessions he will teach you exactly how to create the perfect sales funnel and more importantly why these particular funnels will work so well for your business.
Once you understand these methods you can simply replicate these methods into your own business.
In the ClickFunnels world this is known as Funnel Hacking.
The next feature and my personal favourite is ClickFunnels Funnel Flix.
Funnel Flix is effectively netflix for online marketers.
The reason I think this is single handedly the most valuable feature ClickFunnels offers is because it not only is full of documentaries and teachings. It actually has full seminars and behind the scenes footage of conferences Russell has done in which people had to pay in excess of $10,000 to attend live.
Now you can only imagine the value bombs dropped in something like that.
The last feature is Funnel Hacker Forum.
The ClickFunnels facebook group currently has over 200,000 members which when you compare that to the 100,000 paying customers ClickFunnels has, shows quite a disparity.
Well the Funnel Hacker Forum is designed to allow ClickFunnels paying members only a space to interact, network, teach or just simply post updates about all things business and more specifically ClickFunnels.
Having a forum such not only allows like minded people to interact and support each other but also offers an element of accountability to ensure you succeed.
So there you have it.
The ClickFunnels 2 Comma Club in all its glory and some sure fire ways and steps to help you get there.